Dunkin’ is a chain of QSR restaurants best known for their coffee and donuts.
Their locations are usually located in shopping centers, mini-malls, or stand-alone parcels in high-density retail corridors and are easily accessible by their customers. Dunkin' parcels tend to be small but they are also very reusable due to their high-profile locations. The smaller parcel size also means Dunkin' net leases typically pay lower rent, which leads to lower price points. Since Dunkin' deals with perishable items they do not face the same danger many brick & mortar retailers face from online commerce. Dunkin' net lease properties usually include rental increases in their leases making them a popular choice for net lease investors.
In 1950 Bill Rosenberg opened the first Dunkin' Donuts restaurant in Quincy, Mass., with the goal to "make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores." Rosenberg licensed the first of many franchises in 1955. Dunkin’ operates more than 11,300 locations. In the US, they cover 41 states. Dunkin' has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for thirteen years running.
In 2018, Dunkin' Donuts rebranded as Dunkin' to modernize and to encompass more of what the brand had become. During the rebranding Dunkin’ U.S. President David Hoffmann stated, “Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers. From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience. We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come.”
Dunkin' is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' is still using the original proprietary coffee blend recipe established by its founder. Dunkin' sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.